By Phil Lewis (Former Contributor), Forbes
Jun 30, 2020
What is your business’s value to your customer?
It sounds like a simple question, but you might be surprised how many business leaders would struggle to provide a simple answer. Because defining your customer and, more importantly, their specific needs in relation to your business, is harder than you think—especially when you’re a start-up with little data about the people using your product.
Humans, after all, are not logic problems to be solved. They are fallible, unpredictable and irrational. Indeed, the idea of a rational actor must be one of the greatest fallacies of business economics—which is why agility and flexibility are start-up traits that are every bit as valuable as skill in data analytics.
The article contains a comment from Kore.ai Founder and CEO Raj Koneru, who it describes as the one who “knows all too well the importance of data—but is a strong proponent of instinct first”.
