To remain at the forefront of disruption, global brands must interact with artificial intelligence (AI) startups that are developing technologies to challenge legacy marketing and retail practices, reports Insider Intelligence in its eMarketer survey on the latest AI startup trends to keep an eye on in 2022.
By taking the right strategic approach, brands should apply AI to transform customer interactions, resolve pain points faster, and communicate with customers in more diversified ways, among other possibilities, the report says.
Given the big impact that Conversational AI solutions have in the B2B and B2E spaces, the eMarketer Survey has recognized Kore.ai as among The 20 Most Promising Marketing and Retail AI Startups of 2022.
Kore.ai has been selected because it “offers an AI-native end-to-end contact center as a service (CCaaS) solution” and enables “companies to implement virtual assistants in a no-code context”.
“We used to say ‘mobile first,’ and I think now it’s going to be ‘conversational AI first.’ The trend is going to consume current applications, like customer experience and marketing, and new applications, like the metaverse, in the future.”
—Raj Koneru, CEO and Founder, Kore.ai in eMarketer Top Startups in AI 2022
The eMarketer survey has based its selection based of its evaluation of the following criteria for selection:
- Applications most interesting to marketing and retail professionals
- Personalization of marketing activities, consumer insights, and automations
- Enablement of new channels and interactions
- Money raised
- Founders’ past activity
- Current board members
- Notable customers
- Relevance to our readers’ interests and functions