By Gopinath Polavarapu, General Manager – Solutions, Kore.ai
August 25, 2023: ChatGPT and generative AI have been gaining traction across many sectors and retail is no exception, writes Kore.ai General Manager (Solutions) Gopinath Polavarapu in this thought-provoking article. He explains how retailers can leverage such technologies to transform their digital operations and develop robust customer and employee experiences. “These models are purpose-built for a brand and can understand users’ queries with contextual details given during conversations, retrieving relevant data for personalised, omnichannel, multi-lingual assistance to customers, employees, and contact centre agents.